The evolution of Farmácia Nova da Maia brought with it a renewed experience of proximity, comfort, and modernity. The move to a larger, brighter, and more contemporary space highlighted the need to align the visual identity with this new reality. We developed a brand refresh that preserved its essence while redefining its visual presence. The intervention focused on creating a lighter, more human, and welcoming visual language through the refinement of the color palette, the balance of graphic elements, and the alignment of the identity with the real experience of the space.
A layered, carefully crafted and organized content reinforces the positioning of this national brand. Celso de Lemos opts for gold and elegance throughout its minimalist communication. Discover the main premium ranges or find the ideal solution using the color filter. More at www.celsodelemos.com.
