TEDxAveiro Hominem vs. Machina, which took place on June 24, 2023, promoted a space for reflection on contemporary paradigms. Critec was a silver sponsor of the event and also provided the best technological solutions to guarantee its success.
An innovative and sustainable stand that responds to the University of Aveiro's challenge for its presence at Qualifica (in Porto) and Futurália (in Lisbon), the two largest national education and training fairs. In the shape of a stylized tree and 8 meters high, this is a light and absolutely unique space made from 90% recycled cardboard with FSC® certification, a seal that guarantees the responsible origin of the materials. In addition to its distinctive design, the stand makes the visiting experience memorable with sustainable and creative brand activations. We focused on digitalization to reduce the ecological footprint by using interactive displays, Instagrammable spots and LED lighting.
The presentation brochure of the ABTF Betão FEIRENSE cycling team is a finishing work of this communication piece, that served as a physical support in the team launch of the 2024 season. The pagination and graphic details adhered closely to the brand guidelines, preserving the speed and dynamic essence synonymous with the team, that is also sponsored by Critec.
